About

Amy Boshnack, President of Triley Media, has more than 25 years of media experience. Her knowledge is deep and traverses all parts of the digital universe, from launching and running successful web properties (covering news, lifestyle, travel, health, sports, pets, finance, and more) to building strong multiplatform teams and award-winning brands.

Boshnack understands what it takes to transform a struggling team or enhance a successful one. She has a strategic formula for assessing, finding, and optimizing the super powers of those she’s brought in to help. She’s had tremendous success increasing production and revenue while improving content, maximizing site SEO, and growing a team’s skills and abilities.

Boshnack has created advertorial and commerce departments, developed successful integrated marketing plans for a variety of brands, built newsletters from scratch, and launched micro guides for big name outlets. She knows how to identify and lock-in strategic partners and rewarding syndication relationships. In addition, Boshnack recently led the complete redesign, reorganization, and taxonomy change for a site with more than 14,000 articles, resulting in an immediate increase in traffic.

The most fun she may have had while on assignment was while at Animal Planet and Science Channel as Senior Director, Multiplatform Content & Strategy. There she transformed their digital presence, creating the most engaged audience either network had ever seen on digital. She developed and produced award-winning midform and short-form series, retooled and optimized their social strategy to see tremendous growth in video views, social engagement, and followers, and helped Animal Planet become the first globally aligned network in the Discovery portfolio.

Prior to that she launched, staffed, and ran the first editorial property for CafeMom; which at the time, was just a social networking site for moms. In four years she grew that site to 16 million unique visitors a month, had a multitude of influencers writing for her, and created a daily video show. Boshnack used that experience as a launch pad to later help SheKnows Media become the #1 digital lifestyle brand for women, reaching 85 million monthly unique visitors.

In Boshnack’s spare time she is a passionate volunteer, packing food for those in need, supporting the local FIRST robotics team, helping to raise awareness for JZips, and she sits on the Board of Directors for Dance Party for Parkinson’s.